Tag Archives: protein
Kraft P3 – Innovation for Whom?
Kraft recently launched the P3 (a.k.a. portable protein pack) – a meat-cheese-nut pack – supposedly aimed at adults and their snacking occasions. One look at the pack, and you probably will think of Lunchables for adults. According to Kraft CEO … Continue reading
Posted in New Product Development
Tagged kraft, new product development, new product innovation, protein
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