Developing Consumer Value to Drive Growth

We help you become relevant (and stay relevant) with consumers.  With 20+ years of consumer marketing and innovation experience in diverse consumer product categories, we know what it takes to truly understand the needs of your consumers and how to motivate and engage them to build strong brand loyalty and sales. 


We Offer A Full Spectrum of Services to Build Your Brand

 Brand Development

It’s more than just a simple logo.  You need to craft your brand to match the needs of your consumers, its look and feel, its story, its voice, and shape your narrative within your category.

Strategy & Execution

In today’s ever evolving world, it is critical to be intentional on where and how your products are available with flawless execution to motivate consumers in order to build your brand, loyalty and sales.


Get beyond the flavor du jour or extra features that add no value.  You need to focus on uniquely meeting your consumers’ needs to drive growth without clogging up store shelves.


We work on your schedule and your needs.  From consulting to fractional work, project or retained engagements, we make sure to give you the flexibility you want to get the expertise you need.



I bring 20+ years of developing consumer value and driving growth for small and large brands in the US and abroad.  From advertising (Budweiser in China) to sales promotion for Pepsi brands, brand management at Designer Protein (small startup) to innovation at Bumble Bee Foods, I thrive on translating business neeeds into effective marketing initiatives and scalable products that drive sales.

Consumer Catalyst helps brands scale up (and stay relevant) by developing consumer value to drive growth. 

From crafting a brand that your consumers will love to helping you be intentional how you go to market and develop new products that build your brand and create consumer loyalty, we are here to help you drive growth and scale.