Latest Blogs & News
We regularly publish content and blogs on critical issues affecting our clients and our industry. Here are the lastest and greatest:
Disruptive Innovation Is Not For Everyone
Every conversation I have with clients always ends up with their need for disruptive innovation.
It has captured our imagination (and our wallets). It’s that shiny, glittering item that everyone wants. Every company claims to be disruptive, to have disruptive innovation throughout their pipelines. But let’s be honest, a new flavor isn’t disruptive innovation.
Disruptive innovation is hard work, expensive and very risky. So before they go on the “disruptive innovation” path, I remind clients these key points:
Make It Worthwhile
In most startups, the modus operandi (MO) is get into as many “doors” (or retail stores) as possible. The logic is simple. The more stores you are in, the more sales you will have and therefore the more successful you will be. And while that may seem true on the face of it, it is actually the worst possible move you can make in retail.
Focus on Impact
Campbell’s recently announced a number of initiatives to bolster its soup business, ultimately indicating that “the issue is more about what’s inside the can than the can itself.” Its Chicken Noodle soup will have more chicken meat, fresh noodles and no added preservatives. Its Cream of Mushroom has fresh cream and its Cream of Tomato has six tomatoes in every can.