Latest Blogs & News
We regularly publish content and blogs on critical issues affecting our clients and our industry. Here are the lastest and greatest:
Make It Worthwhile
In most startups, the modus operandi (MO) is get into as many “doors” (or retail stores) as possible. The logic is simple. The more stores you are in, the more sales you will have and therefore the more successful you will be. And while that may seem true on the face of it, it is actually the worst possible move you can make in retail.
Focus for Impact
Campbell’s recently announced a number of initiatives to bolster its soup business, ultimately indicating that “the issue is more about what’s inside the can than the can itself.” Its Chicken Noodle soup will have more chicken meat, fresh noodles and no added preservatives. Its Cream of Mushroom has fresh cream and its Cream of Tomato has six tomatoes in every can.